The Editorial Series were developed to offer a premium experience for readers interested in exploring health & wellness topics from multiple angles. As Creative Director of Healthline I collaborated with the UX/UI Creative Team to bring to life the components in the Content Series and its Article Templates, creating a branded design system recognizable at every touch point.
This series explores the science behind the products we use to keep our skin and hair healthy. It breaks down ingredients, explains how they work (or don’t), and presents research in an accessible way. The visual approach merges lab-inspired motifs with editorial tableaus of products—blending science with beauty.
EDITORIAL SERIES BRAINY BEAUTY — Creative Direction: Ruth Basagoitia | Author's Portrait & Editorial Collage: Ruth Basagoitia
AUTHOR PORTRAIT
Series Visual Identifier
AUTHOR PORTRAIT (ICON)
Simplified Series Visual Identifier
AUTHOR PORTRAIT
Series Visual Identifier
AUTHOR PORTRAIT (ICON)
Simplified Series Visual Identifier
This advice column brings honest, unapologetic conversations between a mental health expert and readers to the forefront. Each collage brings the emotions in the letters with an empathetic, yet lighthearted touch, helping to visually tell the story and make space for real, relatable dialogue.
EDITORIAL SERIES CRAZY TALK — Creative Direction: Ruth Basagoitia | Author's Portrait: Ruth Basagoitia | Editorial Collage: Healthline Media Creative Studio
EDITORIAL SERIES — Creative Direction: Ruth Basagoitia | Author's Portraits & Editorial Collage: Ruth Basagoitia & Healthline Media Creative Studio
In collaboration with a photography director, I led the visual direction and branding of these flagship newsletters—developing visual identities, logos, iconography, and imagery treatments tailored to each franchise. These editorially driven newsletters deliver bite-sized health and wellness content in a personal, on-trend, and approachable voice. Each edition is designed to be visually engaging and easy to digest, making complex topics feel accessible and inviting.
This visual identity is rooted in richness: a vibrant logo with full, dynamic type; a color palette inspired by the food rainbow; and a playful collage treatment that nods to kitchen experimentation. The design reflects the voice of the newsletter—casual, celebratory, and grounded in attainable wellness.
LOGO & LOGO EXPLORATION — Creative Direction & Execution: Ruth Basagoitia
COLLAGE TREATMENT — Creative Direction: Ruth Basagoitia & Healthline Media Creative Studio
COLOR PALETTE — Creative Direction & Execution: Ruth Basagoitia
ANIMATED ICONOGRAPHY — Creative Direction & Execution: Ruth Basagoitia
LOGO & LOGO EXPLORATION — Creative Direction & Execution: Ruth Basagoitia
EDITORIAL COLLAGE — Creative Direction: Ruth Basagoitia & Healthline Media Creative Studio
Wellness Wire is a wholesome, approachable newsletter that offers expert Q&As, curated wellness finds, and thoughtful takes on everyday health. Its brand identity mirrors its tone—warm, modern, and fluid. The logo speaks to connection, symbolizing the bridges between us and our own path to wellness. Freeform collage elements layered over curated photography add texture and personality, rounding out a cohesive and expressive visual system.
COLOR PALETTE — Creative Direction & Execution: Ruth Basagoitia
