challenges
Challenges are Healthline’s solution designed to drive high-quality registrations through 12-day wellness journeys. Each challenge breaks down a health topic into daily, bite-sized goals—making changes in habits feel attainable. With actionable tips delivered in a structured format, these campaigns help audiences build long-term change through small, daily wins.
CHALLENGES — Creative Direction: Ruth Basagoitia | Editorial Design: Ruth Basagoitia | Illustration & Photography: Healthline Media Creative Studio
This challenge uses conceptual illustration to represent the journey of reducing sugar intake in a light-hearted and engaging way. The key art features a determined character navigating a steeplechase course, where the hurdles are sugary foods—sometimes unexpectedly so—highlighting just how tricky sugar awareness can be.
This challenge celebrates the connection between what we eat and how we feel. A joyful character, mid-bite into a crisp apple, is surrounded by a colorful downpour of nourishing foods—bringing the message to life. Eating to support mood and wellness doesn’t have to be boring or restrictive; it can be a delicious, empowering adventure.
lessons
Lessons is a solution designed to support people managing chronic conditions with personalized, practical guidance. Each program delivers bite-sized, simplified information—think actionable tips, quick quizzes, explainer videos, and infographics that make complex concepts easy to understand. Lessons are divided into four weekly knowledge doses, sent straight to users’ inboxes. The format is approachable and achievable, helping audiences build lasting knowledge that supports real-life change.
LESSONS — Creative & Art Direction: Ruth Basagoitia | Illustration & Photography: Healthline Media Creative Studio
