(more or less...🙃)
I’m Ruth Basagoitia, Creative & Art Director who’s obsessed with the unexpected, loves stories, visual metaphors, humor, and puns.
Come in. Take a peek at my creative world.
illustration
As a fervent fan of visual metaphors, I fuse conceptual and lifestyle illustration in my editorial work, crafting compelling narratives that reveal thought-provoking angles on every topic.
branding
Branding is the art of distilling a brand’s essence into a dynamic, adaptable identity. I craft visual design systems that seamlessly translate voice & tone across platforms, ensuring meaningful connections with different audiences. This flexibility allows the brand to speak the right language, wherever it appears.
This is a collection of editorial design work I’ve led—newsletters and series brought to life through creative direction, art direction, and design. Each project starts with a distinct editorial voice. My role is to define how that voice speaks visually—with clarity, intent, and a point of view.
paintings
Hyperrealistic oil paintings that lift everyday subjects into atemporal, dreamlike spaces — where precision meets quiet surrealism.
content marketing
Content marketing is most powerful when strategy and creativity work in sync. As a Creative Director, I support content with design and branding that elevate the message and sharpen its impact. My focus is on making strategies visually captivating—whether the goal is driving registrations, building a high-quality audience, or sparking engagement across platforms. Every piece of content is an opportunity to create connection, deliver clarity, and move people to action.
packaging
My packaging work focuses on creating visual systems that connect brand story, product, and audience. It's a balance between form and function — using color, texture, and structure to express personality and ensuring shelf impact.
