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branding
This selection showcases my work as art director for Psych Central, Healthline's sister brand. I worked with the Healthline Media Creative Studio to further its visual identity, and root our illustrations, photography, and collages in the same radical empathy and openness that characterize its content. The distinct visual voice we developed encourages action while holding space for vulnerability.
This work extended into the brand book and across social channels, creating a cohesive, emotionally resonant presence.
"Sister brands share DNA, but their visual languages are different. Good art direction lies in knowing what to keep consistent and what to make unique."
— Ruth Basagoitia
PSYCH CENTRAL BRAND BOOK
In collaboration with the Healthline Media Creative Studio, I brought Psych Central’s brand book to life. As creative director, I guided the visual storytelling to reflect the brand’s core values. The result is a visual testimonial to empowerment, resilience, and openness.
Creative Direction: Ruth Basagoitia | Editorial Design: Ruth Basagoitia | Illustration, Collage, & Photography: Healthline Media Creative Studio
PSYCH CENTRAL SOCIAL DESIGN
I developed the visual tone for Psych Central’s social media, rooted in an audience-focused approach, ensuring the brand shows up with integrity, empathy, and purpose at every point of connection with their audience.
Creative Direction: Ruth Basagoitia | Illustration, Collage, & Photography: Ruth Basagoitia & Healthline Media Creative Studio
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