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packaging
Crunch Culture is a San Franciscan, plant-based yogurt brand that pairs a handcrafted feel with a modern edge. I designed the packaging and website to reflect that balance — combining handmade elements, bold color coding, and a clean layout that highlights each one of their innovative flavors.
Packaging & Brand System: Ruth Basagoitia
CRUNCH CULTURE PACKAGING
For Crunch Culture’s packaging, I designed a minimalist label system using bold, flavor-driven colors. Each hue represents one of their innovative flavors, creating a cohesive shelf presence that feels fresh, modern and unmistakably San Franciscan.
Packaging & Brand System: Ruth Basagoitia
Web Design & Brand System: Ruth Basagoitia
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